Md. Delwar Hossain, Dhaka: The eleventh edition of the Communication Summit was held on Saturday (August 13) at the Sheraton Hotel in the capital. The conference was co-sponsored by The Daily Star and Cannes Lions in the presentation of Bangladesh Brand Forum.


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The theme of this year’s conference was Creativity in Challenging Times. During the Corona period, the means of global communication are widely interrupted. But this pandemic has also brought innovation to our creative communication practice and introduced us to more effective approaches.


Therefore, the main theme of this year’s communication summit was about the various relevant aspects of creativity and effective communication practices in the post-pandemic world.



The conference provides a forum for global and leading industry entrepreneurs, policy makers and intellectuals. They discuss various forms of effective communication through interaction and narrative experience.



Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum, in his opening speech of the conference said, “Creativity has opened up new possibilities in these difficult and challenging times, which will clearly change the mindset and perspective of stakeholders to prepare and move forward for better results”.


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The main activities of the Communication Summit consisted of 4 keynote sessions, 5 panel discussions, 2 case studies and a conversation.


Keynote speakers at this year’s conference included: Tae Guan Hin, Group Chairman, BBDO, Singapore; Sumanth Chatterjee, Chairman and Chief Creative Officer, 82.5 Communications, Ogilvy Group; Syed Gausul Alam Shaon, Managing Director and Country Head, Gray Group Bangladesh and Dave McKagan, Hot Leader and Storyteller, Bibliosexual; Co-Founder Marketing Futures.


A key point that came up again and again at the summit was that if we are to adapt to every changing media, communication and digital medium, we need to constantly improve ourselves through practical experience and institutional knowledge.



Sumanth Chatterjee, Chairman and Chief Creative Officer, 82.5 Communications Key-note speech on the importance of advertising in tough times; and discusses how the need to balance new and traditional advertising will drive us forward.


In another key-note talk, Tae Guan Hin, Group Chairman, BBDO discussed how changing oneself is necessary with future changes.


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Other distinguished speakers were: Sarah Ali, Managing Director, FCB-BTOP; Nazim Farhan Chowdhury, Managing Director, Adcom Limited; Eresh Zaker, Managing Director, Asiatic Experiential Marketing Ltd.; Ajay Kumar Kundu, CEO, Mediacom Limited; Md. Shadman Sadikin, Marketing Director, Unilever Bangladesh Ltd.; Nafees Anwar Chowdhury, Director, Marketing, Grameenphone Ltd.; Shammi Rubayet Karim, Head of Communications and Marketing Services, Nestlé Bangladesh Ltd.; Allen Ebenezer Eric, Marketing Director, Marico Bangladesh Ltd.;


Ashraf Bin Taj, Board Member, Marketing Society of Bangladesh; Managing Director, IDC Bangladesh Private Limited; Sara Zaker, Co-Chairperson, Asiatic Marketing Communications Limited, Asiatic Three Sixty; Geetiara Safia Chowdhury, Chairperson, Adcom Limited; Tripa Majumder, Director, Expressions Ltd.; Rashika Osman, Head of Strategic Planning, Adcom Ltd.; Ayesha Farzana, VP, Client Services, Gray Group Bangladesh; Sharmin Rahman, Head of Corporate Brand and Engagement, Grameenphone Ltd.; Tanjila Bahar Chowdhury, Director, Brand Communication, Asiatic Marketing Communications Limited, Asiatic Three Sixty; Nazia Andalib Prima, Visual Artist, Director & Creative Editor, Bangladesh Brand Forum; Founder Bangladesh Creative Forum; President, Women in Leadership; Zakia Zerin, Senior Manager, Marketing Communication and Engagement, Nestlé Bangladesh Ltd.; Ishrak Dhali, Director, Accounts and Servicing, Magneto Digital; Md. Kamrul Hasan, Business Director, ACI Limited; Salahuddin Shahed, Chief Operating Officer, FCB BTOP; Russell Mahmood, Executive, Creative Director, X; Drabir Alam, Chief Operating Officer & Director, X; Nusrat Jahan, Marketing Director, Reckitt Bangladesh; Kazi Mohiuddin, Senior General Manager, Brands, Meghna Group of Industries; Khandaker Shamim Rahman, General Manager, Head of Marketing, SMC Enterprises Limited; Risalat Siddique, Chairman, The Man of Steel, Analyze Bangladesh Ltd.; Rajbeen Abir, Marketing Lead, Bangladesh, The Coca-Cola Company and Tusnuva Ahmed Tina, Executive Director, Mindshare.


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After the Communication Summit, the 11th Comword: Excellence in Creative Communication, one of the events of Bangladesh Brand Forum, was held.


Communication Summit is an initiative of Bangladesh Brand Forum. This event was supported by The Daily Star and Cannes Lions. Bangladesh Creative Forum (BCF) and Roaring Lions are the strategic partners of this event. Event Knowledge Partner – Marketing Society of Bangladesh, Creative Partner – Prima Art Foundation, Technology Partner – Amara Technologies Limited, Hospitality Partner – Sheraton Dhaka, Online Media Partner – Channel i Online and PR Partner – Backpage PR.


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